August 31, 2012
BERLIN — IFA — Driving digital entertainment innovation, Rovi Corporation (Nasdaq:ROVI) and Media Markt Germany, Europe’s largest consumer electronics retailer, today announced that they continue to expand the reach of Media Markt’s Video-On-Demand services with new launches of the Media Markt Videodownloadshop on connected set-top boxes. The companies are also collaborating to integrate support for DivX Plus Streaming™, Rovi’s secure adaptive streaming solution that enables the digital delivery of a Blu-ray Disc-like entertainment experience. Rovi will be demonstrating Media Markt’s Video-On-Demand service with DivX Plus Streaming at IFA 2012, August 31 to September 5 (Hall 25, Stand 146) in Berlin.
In addition to retailer adoption, DivX Plus Streaming is quickly gaining the support of major studios and IC manufacturers serving the CE industry such as Broadcom and MediaTek. The advanced adaptive streaming format brings features historically associated with Blu-ray Discs to the over-the-top entertainment experience. The solution not only dynamically adjusts streams to help deliver maximum visual quality based on available bandwidth, but also offers an advanced feature set with support for 1080p, subtitles, multiple language tracks, and trick-play functions such as smooth fast forward and rewind.
“Rovi is committed to helping content owners, service providers, and leading retailers like Media Markt, deliver easy to use and broadly accessible digital entertainment services that resonate with consumers and drive new revenue streams,” said Leander Carell, Senior Manager, Technology, Rovi. “Promoting entertainment experiences that are flexible, convenient, and feature rich, DivX technologies including DivX Plus HD and DivX Plus Streaming are helping make over-the-top entertainment a mainstream activity.”
As well as supporting DivX Plus Streaming for the delivery of high-quality content to connected devices, Media Markt also offers premium titles in the DivX format for offline playback. The ‘download to own’ storefront was launched two years ago and enables consumers to enjoy purchased entertainment on any DivX Plus® HD Certified device. Over 750 million DivX-certified devices have shipped into the market worldwide from leading consumer electronics manufacturers.
Media Mark’s Videodownloadshop recently launched on a range of connected set-top boxes including the latest devices from VideoWeb, developed by the German manufacturer Abox42 GmbH. Abox42 will be demonstrating DivX Plus Streaming on its latest product generation “M12″ at IFA. After setting up an account on these devices, Media Markt customers may choose from thousands of movies and TV series that are available for rent or purchase. Once purchased, movies can be viewed at any time on up to five devices using the Media Markt app. Media Markt and Rovi are actively working with a number of leading CE manufacturers to launch the service on additional home and mobile devices including a range of DTVs, smartphones, and tablets.